I was asked by Matte-Finish (Newyork based Ad agency) to provide creative direction for this summer’s Mysteryland Festival at the iconic Woodstock Grounds. The campaign will run in a wheat pasting campaign all around NewYork City. Happening between May 23-26 in Bethel Woods - NY.
The festival included a hot air balloon and the iconic Woodstock grounds and the stage which the clients wanted to incorporate into the composition.
Check out the the Mysteryland festival details
Final Illustration
Horizontal version of the poster 
Details of the illustration
color exploration
Initial Sketch

Credits to Matthew Rowean and entire team at Matte Finish
Will share more pictures of the campaign from the NYC streets soon!
Thanks for Watching
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